Nielsen

Nielsen is a globally renowned market research and data analysis company,founded in 1923 by Arthur Charles Nielsen, one of the pioneers of modern market research.Headquartered in Oxford, UK, Nielsen customizes research solutions based on clients' specific needs.For general research requirements, Nielsen offers a set of proprietary global research products and methodologies that provide reliable, standardized, and comparable data recognized worldwide.People around the world participate in our focus groups.Our global panel is backed by real individuals, delivering key data validation and ensuring representativeness.Our employees power our global operations.Our passionate workforce drives a better future for media across 57 countries.